Merchandising, or the art of presenting the goods in the store in a way that promotes sales, is a crucial element for the success of the retail business. The electronic labels have a key role in this aspect, and offer several main benefits:
- Flexibility for the promotions: ESL technology allows the merchants to carry out promotion campaigns in an extremely easy and flexible way. The prices and offers can be updated on spot, which allows the traders to respond immediately to the competitive dynamics and behaviour of the users. This is very useful at the times of high demand or promo events, where the traders want to attract the attentions of the clients with attractive offers.
- Improving the visual presentation: The electronic labels offer visual style and organized presentation of the product information that is easy to remember and read by the clients. They may contain QR codes for access to additional information, product reviews or even video demonstrations. This enriches the client’s experience and helps for making informed decision for the purchase.
- Optimization of products location: With the help of ESL and the relevant software programs the merchants can analyse how the changes in the prices and the promotions influence the sales at different places of the store. This allows the optimizations of the product arrangement and the promotion areas, in real time, in order to maximize the visibility and accessibility to key products.
- Sustainability and environment-friendly: In addition to the direct trade benefits, the electronic labels contribute also to the wider goal for sustainability in the merchandising. They reduce the need of paper labels and materials for the promotions, thus reducing the consumption of resources and waste, ensuring more eco-friendly approach for products presentation.
More information about the electronic labels for the retail business can be provided by the consultants at Kontrax – a leading system integrator and Bulgarian representative of Hanshow, world leader in the digital solutions for shops. Contact: kontrax.bg
