In 2025, KONTRAX completed one of the largest digitalization projects in the retail sector by implementing 57,000 Hanshow Polaris Pro electronic shelf labels at the newly opened PRAKTIS MEGA Sofia store of the Megadom/Praktis chain – a leading company in the DIY segment. The project aimed to enhance efficiency, accuracy, and sustainability in price information management.
As part of the project, KONTRAX delivered and installed:
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52,000 units of Polaris Pro 2.6" – standard shelf labels
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1,000 units of Polaris Pro 4.2" – for promotional products
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1,000 units of Polaris Pro 7.5" – for large promotional displays
Additionally, the following were implemented:
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ERP integration for automatic real-time price synchronization
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Cloud-based software for centralized system management
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Mobile application for on-site label review and editing
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Staff training and full technical support
Megadom/Praktis is one of the fastest-growing DIY hypermarket chains in the region, offering a wide range of products for construction, renovation, home furnishing, and garden decoration. The company stands out with competitive prices, excellent customer service, and a strong focus on technological innovation.
KONTRAX is a proud strategic partner of Megadom/Praktis, and together, through this project, we are setting a new standard for digitalization, sustainability, and operational efficiency in retail.
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