Solution
Electronic labels
Industry
Retail
Client
Megadom/Praktis is one of the most dynamically developing DIY hypermarket chains, offering a wide range of products for construction, furnishing, repair and decoration of the home and garden. The company relies on high standards of service, competitive prices and technological innovations in its commercial activities.
Challenges
- Existence of a manual system for placing and updating price labels, subject to human errors and delays.
- Inability to synchronize the price base in real time, especially with frequent promotions and dynamics in stock availability.
- High operating costs and significant paper waste, burdening the logistics and environmental footprint of the site.
Implementation
In early 2025, KONTRAX implemented a complex project for the implementation of Hanshow electronic labels in the new PRAKTIS MEGA Sofia retail outlet of the Megadom/Praktis chain.
A total of 57,000 Hanshow Polaris Pro electronic labels were installed, including:
52,000 pcs. Polaris Pro 2.6" – standard price labels
1,000 pcs. Polaris Pro 4.2" – for promotional products
1,000 pcs. Polaris Pro 7.5" – for large promo boards
The project included:
- Integration with the client's ERP system, ensuring automatic synchronization of prices in real time
- Implementation of cloud-based software for centralized management of price labels
- Development and implementation of a mobile application for managing and reviewing labels on site
- Personalized staff training
- Provided technical support and assistance during operation
Results and benefits
99.7% reduction in errors in price labels compared to the previous manual system
95% faster price change, thanks to automated synchronization
Reduction of 22 tons of annual paper waste, supporting sustainable practices
60% lower energy consumption compared to alternative solutions
KONTRAX is a proud partner in the digital transformation of Megadom/Praktis, providing a high-tech, scalable and environmentally friendly solution that meets the strategic needs of the client and sets a new standard in the retail sector.
